Licensing
Art Direction
Brand Fonts 設計
Growth & Strategy
Protect what you create. Scale what you build.
Real design is more than just look and feel.
We bring together art direction, founder advisory, brand positioning, and intellectual property strategy to protect your hard work, and plan strategy together on scaling your value.
With over 15 years of experience as a founder, licensing strategist, art director, and brand consultant, I have represented more than 350 designers worldwide, reviewed over 370 EULAs, built ventures valued at $5m for equity investment discussions, and delivered creative work that attracted a $20m private equity fund while my company was still pre-revenue.
Services
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Precise
Structured
Focused
Visual Language



We work personally with founders and brands who know that design, typography, technology, and intellectual property aren't separate disciplines. They're the same strategy
Global
Creative Collabs
Studio
Creative Partnerships
"Alex is a legend creative and a pleasure to work with. He is never happy with his work and is always pushing bigger ideas and the overall design forward, giving it 200% effort every time. The sort of freelancer you cant afford to let go. It's no secret how much of a future star Alex can be and I cant wait to work with him more on bigger and better projects!"

Andrew Jones
Future Deluxe (Founder)
"In the truest sense of the word, Alex is a designer. He's a strategist, a communicator, an inventor a thinker and, most importantly, a doer. He innately understands that the world needs to be improved and made easier so people can live richer, more satisfying lives. Because of this, he strive to understand and maximise the role he can play in that societal betterment, and bring about products and services that enable people to reach their potential. That's a Designer."

James Hilton
AKQA (Founder)
"Alex is fantastic. Nice guy and fantastic team player. His attention to detail is brilliant and he always goes that extra mile to do things that one step above the rest. He is reliable, consistent and trustworthy. His design skills are brilliant."

Kate Campbell
Global Talent Acquisition
Awards
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Awwwards
CSSD
Framer
Dribbble











